Thursday, February 26, 2009

The Issues in Hiring a New Sales Manager


Employees are not your personal properties. Sooner or later, they’ll leave your company in search of greener pasture. You, as the employer, have to contend with that and make up by hiring a new employee. Hiring an employee has issues all on its own and is not an easy task. 

Hiring a sales manager is particularly risky. Sales are a very important part of your business, and they cannot be handled just by anyone. You need someone who is capable and knows his stuff. The biggest problem when handling a new sales manager is that, even though he has performed excellently in his previous jobs, he definitely still needs some time to learn the ropes about your business. There is still that learning curve that you need to address. 

There’s no way around that. Each employee, no matter how high or low he is in the chain, needs to be trained in what he should be doing. The biggest problem with this comes when they say that they understood the process, only to ask you later on, saying that they did not actually fully understand what you are telling them to do. Non-managerial employees are fine, but with a sales manager, that’s a risk no one should stomach or take. It goes without saying that hiring an insufficiently trained manager can make or break the success of a business you’ve worked so hard to establish. 

However, there’s a way to overcome that hurdle. So how does one train a manager sufficiently and know how knowledgeable he has become in your business process? That’s where the “ball of string” approach comes in.

How to Use the Ball of String Approach

The concept lies behind an imagery of a ball made of string. In order to use it, you must pull some of the strings and let them off the ball. In turn, this makes the ball smaller as more and more strings are pulled from it. In management, the imagery represents the uncertainty or the amount of processes that the new manager has to learn. 

You might understand now that the “ball of string” represents a torrential and gradual approach to letting the manager handle his tasks. At first, the manager handles only the basic functions of the task so you can let him acclimate or let himself get used to handling sales management. In order to let him learn, you slowly pull some strings off from the ball. This means you gradually let him handle tasks of greater difficulty as a means of testing him if he’s capable of more complicated managerial tasks. After some time, you test him again with yet another difficult task. This process is repeated a lot of times until the figurative ball has lost its shape, and what you have are only strings. 

Advantages of the Ball of String Approach

As you could see, the ball of string approach is a very helpful concept. In fact, it is the ideal way of training employees, not just managers, because of its many advantages and benefits.

One main advantage of the ball of string approach is that the risk of the employee making a lot of mistakes that can be quite costly is lessened considerably by the approach. You never let him handle anything that is beyond his capability, but at the same time, you are preparing him to handle those complicated tasks. 

The ball of string approach is also helpful in making employee evaluations. Through pulling some strings off the ball, you are putting the employee in a position wherein you can accurately gauge his performance and how far he has gone through in his training. 

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Friday, February 13, 2009

Misconceptions about Internet-based Marketing


So many people know about the Internet, yet only a number of people realize the value and the potential the Internet offers to their business. Even though there are a lot of businesses that have flourished and grown through the powers of the Internet, some companies and marketers are still hesitant to use the Internet as an advertising medium.

This is because of some misconceptions that have unfortunately permeated into the minds of some businessmen, especially the inexperienced ones. Because of these misconceptions, some people end up thinking that Internet advertising is up to no good. 

Here are some of those mistaken concepts about the Internet. Through this article, you can find why these suggestions and common beliefs about the Internet are wrong and unfounded. Through this article, you can also find ways to correct yourself if you are pursuing any erroneous practices based on these misconceptions. 

In the Internet, You Are One Voice among Many

Although that is true, this can be taken another way. This simply means that the Internet is such a big place to do business in and that there are a lot of customers to whom you can offer your products. Just like you have ways of reaching out to many people in a gathering, there are also ways that you can be noticed amid the rabble and manage to get yourself in a position where the users of the Internet will know that you are there waiting for them. 

Most of the Leads Obtained through the Internet Are Rubbish

There is also a misconception among the marketing community that the referrals that you can get from the Internet are simply useless. While it is true that barely a fourth of the total leads that you can harness from the Internet are interested in your offers, part of this stems from the practice of marketers that tells them to concentrate more on getting new leads. This leads them to disregard the leads that they have already made, who are actually people who have at least a semblance of interest in the products that they offer. Sadly, most people are intent on contacting new people, offering their products and moving on to other people when the prospect refuses. 

This should not be, as these efforts end up in a database of contacts that grows in time as the lead generating efforts also grow. As a result, this database is neglected when they should be nurtured. These are people who are already interested in your products. Just because they refused the first time doesn’t really mean that they won’t budge again on your second proposal. They just lack following up. 

Advertising through the Internet Is a Waste of Money and Time

While it does take some time and money to advertise in the Internet, it is not a waste of effort. When you start your campaign, you will have to do a lot of things in order to get your new website to the attention of your prospective clients. This would include writing a lot of articles and submitting them to directories. This way, people who read them will be curious about your offer and click on the link included in your tagline. 

Another way to generate leads through the Internet is through forums. By frequenting forums, you can expose your website through your signature. Through the forums, you can also find people who are expressing their desire and interest for your products as long as you stick to message boards that are related to your niche market. As long as you continue to make quality responses and refrain from directly advertising your website in these venues, you’ll do just fine. 

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